Neriku has appointed CasaSoft to devise a strategy to increase their online orders for the Christmas period of 2015. Neriku’s target audience was studied in depth in order to outline the best possible digital marketing strategy to implement in order to increase the Return on Investment (ROI).
A marketing campaign was implemented over various channels such as social media (Facebook), search engine marketing over Google & Bing while making use also of remarketing techniques. A mobile & tablet friendly lead page was created specifically to outline Neriku’s Christmas offerings with clear call to action buttons. CasaSoft has created the creative ads including the marketing messages to position Neriku’s offering accordingly.
All user actions were tracked in order to measure the results and success of the campaign. The campaign was highly successful were we have seen the online orders double up over the same period of last year.
Following the campaign, a detailed report was presented to Neriku outlining the campaign results and explaining in detail so that we continuously learn from the experience.